Main Article Content

Abstract

The proliferation of digital health information through short video platforms creates cognitive overload challenges for elderly hypertensive patients managing chronic conditions, compromising effective health information processing and decision-making capabilities. This research investigates the mechanisms of short video selection behavior among elderly hypertensive patients under health information overload, employing cognitive load theory integrated with artificial intelligence analytics to optimize content delivery strategies. A mixed-methods design involving 128 elderly participants (mean age, 71.3 years) from Jiangsu Province utilized behavioral tracking, physiological monitoring, and AI-powered content analysis over a two-week period. The study employed ensemble machine learning algorithms, integrated cognitive load assessment, and structural equation modeling to examine selection pathways and predictive mechanisms. Results demonstrate that cognitive load substantially impacts information processing efficiency, with performance declining from 89.4% accuracy under low cognitive load to 41.2% under high load scenarios. The artificial intelligence framework achieved exceptional predictive performance with 94.2% training accuracy, 92.8% validation accuracy, and 91.5% test accuracy. Feature importance analysis reveals that cognitive variables dominate prediction mechanisms, accounting for 63% of the total importance distribution, compared to behavioral features (23%) and demographic factors (14%). Working memory emerges as the most influential predictor (importance score: 0.847, contributing 18.3% to prediction accuracy), followed by processing speed (16.8%) and attention allocation (15.2%). The research establishes evidence-based guidelines for cognitive-centered health communication design, enabling personalized digital health interventions that optimize content complexity, delivery timing, and presentation modalities based on individual cognitive capacities, ultimately advancing therapeutic outcomes for vulnerable elderly populations through intelligent, adaptive content delivery systems.

Keywords

Cognitive load theory Artificial intelligence Health information processing Elderly hypertensive patients Digital health communication

Article Details

Author Biographies

Ruina Guo, Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Selangor, Malaysia

Ruina Guo is currently pursuing her PhD at The National University of Malaysia. Her research interests are health communication and technology.

Arina Anis Azlan, Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Selangor, Malaysia

Dr. Arina Anis Azlan is a lecturer at the Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia. Her research interests are in health communication, information management and communicative behaviour among publics. She is currently involved in several research projects focusing on health communication and strategic communication to publics.

Emma Mohamad, Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Selangor, Malaysia; 2. Universiti Kebangsaan Malaysia, Komunikasi Kesihatan (Healthcomm) - UKM Research Group, Selangor, Malaysia

Associate Professor Dr. Emma Mohamad has 20 years of experience as an academic and a health communication researcher. She is passionate with the role communication to nurture positive health behaviours and strongly believes in the importance of health literacy to empower society in making informed health decisions. She is currently researching communication behaviours related to obesity, nutrition, COVID-19 and Knowlesi Malaria in Malaysia, where she works closely with UNICEF and The Ministry of Health to design effective behavior interventions. She was also a research consultant for the World Health Organisation where she led the development of a health literacy framework for Malaysia and is involved in the development of the National Health Literacy Policy. Emma was also a global UNICEF Think Tank member on Social Behaviour Change and Community Engagement. Emma led numerous research grants in the past including international grants from the WHO, UNICEF Malaysia and the Ministry of Higher Education LRGS Grant. She holds administrative position as the Deputy Dean (Research and Innovation) at the Faculty of Social Sciences and Humanities and the Director at UKM x UNICEF Communication For Development Centre in Health, also known as HEALTHCOMM.

How to Cite
Guo, R., Anis Azlan, A., & Mohamad, E. (2025). Mechanisms of short video selection behavior in elderly hypertensives under health information overload: a cognitive load theory. Future Technology, 4(3), 107–118. Retrieved from https://fupubco.com/futech/article/view/378
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