Role of the mass media in the sustainability of blue economy in Nigeria
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In recent years, the blue economy has gained significant economic momentum in many countries as a viable means of sustainable economic growth and development while engendering the sustainability of the ecosystem. Consequently, the blue economy is now acknowledged as a veritable means of boosting the socioeconomic growth and development of a country without jeopardizing the sustainability of the ocean and other water bodies. This study examines the potential of the blue economy in Nigeria and the benefits accruable to it if it is properly harnessed. It also highlights the role of the mass media in setting the agenda for public discourse and carrying out developmental functions by creating awareness and educating the citizenry on the numerous opportunities and benefits of the blue economy and the importance of maintaining a healthy marine ecosystem. The study adopted literature-based research as its methodology. Furthermore, the study anchored on the Agenda-Setting Theory and the Development Media Theory as its theoretical approach. Findings revealed that the majority of the Nigerian population, especially those inhabiting the riverine areas and the ocean coastline, are ignorant of the potential of the blue economy in spite of their unfettered access to the marine ecosystem through the expansive inland rivers and the Atlantic Ocean. Findings further revealed that the government has a share of the blame due to the absence of specific policies and programs that will bring the economic benefits of the blue economy to the fore.
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